Trade marketing that makes spirits brands win at the shelf.
I help spirits and CPG brands turn distribution into velocity, through visual merchandising, point of sale, and programs that move shoppers at the moment of choice. Strategy to install, run end to end. You work with me, not a junior team.
Free 20 minutes. No pitch, no obligation.
The work, by the numbers
Add a real client quote here. One specific, named endorsement will out-convert a page of anonymous praise.
Sound familiar?
Is your shelf working as hard as your distribution?
You got the placement. Now what?
Getting on shelf is table stakes. Winning the second look, the reach, and the repeat is where velocity actually comes from, and where most brands stall.
Trade spend is up. Velocity isn’t.
If promotions and slotting are eating margin without moving cases, the problem usually isn’t the spend. It’s what the shelf is doing with it.
Great ideas, no one to run them.
The display gets approved, then stalls. Programs need an owner who takes them from idea to install, not another deck and a status call.
Recognize a few of these? Let’s talk it through.
How I help
Everything between the strategy and the store.
Trade & shopper strategy
Plans that grow velocity, distribution, and market share, built around how buyers and shoppers actually behave.
Visual merchandising & POS
Displays, point of sale, and merchandising that earn the second look, designed and produced through a vetted vendor network.
Retail & competitive insights
Where the opportunity is, what competitors are doing at shelf, and how to get ahead of it before the next reset.
Launches & line extensions
New products and expansions taken from idea to in-store, without a detail, a deadline, or a vendor dropped along the way.
End-to-end project leadership
Timelines, vendors, approvals, and the endless back-and-forth, all handled and run to completion. One less thing on your plate.
Events & on-premise activations
Bringing the brand to life where trade and shoppers gather, from tastings and accounts to the events that build word of mouth.
Ways to work together
Choose the level of support you need.
From a single program with a finish line to an embedded partnership. Every engagement is hands-on and scoped to where your brand is right now.
A program with a finish line
A launch, a display rollout, a seasonal reset. Scoped, built, sourced, and shipped, with one person accountable from kickoff to install.
Start a project →Your outsourced trade lead
Ongoing, hands-on trade marketing and merchandising support at a set number of hours a week. The model behind the Proximo partnership.
Talk about a partnership →A second set of expert eyes
Strategy, shelf audits, and senior guidance when you have execution covered but want the plan to be right before you spend.
Get a shelf audit →An honest fit check
I’m not for everyone. On purpose.
We’re a fit if
- You sell spirits or CPG and live and die by what happens at retail.
- You want a senior partner who does the work, not a junior team and a weekly status call.
- You’d rather see the program in market than read a 60-page deck about it.
Probably not if
- You want a big agency with layers of account management and junior hand-offs.
- You need someone purely strategic with no hands on the execution.
- You’re after the cheapest option, not the one that actually moves cases.
Selected work
The trade engine behind the shelf.
Spirits
Current partner
Ongoing trade marketing & merchandising, run end to end.
An embedded partnership across the portfolio: strategy, point of sale, displays, and in-store execution, sourced and managed from first idea to final install. Add one or two sentences on a specific program and the result it drove.
In their words
What partners say.
A real quote about how Maya moved the brand at shelf and what it was like to work with her. Specific beats glowing.
A second short quote here. Ideally one names a result, the other names the experience of partnering with you.
Add a photo named
/assets/maya.jpg
The person, not the agency
Hi, I’m Maya.
I started doing this because I kept watching good brands earn great placement and then get stuck. The distribution was there. The shelf wasn’t pulling its weight, and nobody owned the gap between the strategy and the store.
I came up on the retail floor, leading visual merchandising for a national retailer, so I think in shelves, displays, and shoppers, not slides. Today I partner with Proximo Spirits and run trade marketing and merchandising programs from first idea to final install: the strategy, the POS, the vendors, and every deadline in between.
You work with me. Not a junior team, not a hand-off, not a deck and a goodbye. One senior operator who does the work and owns the result.
Good questions
The things brands ask first.
Still wondering something? The fastest answer is a quick call.
Do you only work with spirits brands?
Spirits is home base, but the playbook works for any CPG brand that wins or loses at the shelf. If you sell through retail, on-premise or off, we should talk.
Do you execute, or just advise?
Both, but execution is the point. I manage programs end to end through a vetted vendor network, from the first idea to the final install, not just the recommendation.
How do we get started?
A quick 20-minute call. We talk through the brand, the shelf, and the goal, and figure out whether I’m the right fit. No deck, no hard sell.
Are you a fit for smaller or emerging brands?
Often, yes. The earlier you get the shelf right, the faster velocity compounds. We scope the engagement to where your brand is today.
What does it cost?
It depends on scope, from a one-time project to an embedded partnership. You get a clear number after our first call, with no surprises.
Where are you based?
Based in the New York area and working with brands wherever they sell.
Start here
Let’s move your brand at the shelf.
Book a free 20-minute call, or send a few details and I’ll come back within two business days, usually sooner.
Got it, thank you.
Your note is on its way to Maya. Expect a reply within two business days.